REEBOK
A high-energy campaign for Reebok that merges vibrant color blocking with bold street style to spotlight product and personality. Led creative direction across concept, styling, and casting to deliver a striking visual identity built for both editorial and digital impact.
4o
FENTY X MSCHF
A hyper-saturated campaign blending pop art, beauty, and nostalgia to launch a limited-edition ketchup-themed lip kit. Led concept development, art direction, and casting to create a playful, viral-ready aesthetic that merges bold visuals with high-gloss beauty storytelling.
PIETRAFESA
A 360° luxury rebrand for Pietrafesa spanning campaigns, direct mailers, e-commerce design, social media content, packaging, and brand guidelines. Led creative direction to deliver a cohesive, elevated visual identity that reflects the brand’s legacy of excellence and modern sophistication.
4o
